Inspired by a Legend: The Story Behind the ICECO × Jeep® APL35 Limited Edition

Where It All Began

Every legend has a beginning. This one starts with the 1941 Willys MB.

Built to go where others couldn't, the Willys MB became a symbol of capability and adventure. Its unmistakable design and go-anywhere spirit helped shape the Jeep® legacy that continues to inspire outdoor enthusiasts today.

Inspired by that same spirit, the ICECO × Jeep® APL35 Limited Edition honors where the legend began while being made for the way we explore today.

Heritage in Every Detail

The inspiration goes beyond the name.

The signature Jeep® '41 Olive Drab Green finish pays tribute to the iconic 1941 Willys MB, while genuine leather handles and latches take inspiration from the utility gear carried on early Willys models. An exclusive Jeep® badge ties it all together, bringing Jeep® heritage into a dual-zone 12V fridge freezer made for today's adventures.

Ready When You Are

Good looks get noticed. Great gear gets packed.

Built as a dual-zone 12V fridge freezer, the APL35 Limited Edition keeps groceries fresh, frozen essentials frozen, and lets you leave melting ice behind. 

Whether it's a weekend at camp, an overlanding trip, or a few days off the grid, it's ready to keep up, so you can spend less time worrying about your food and more time enjoying the journey.

Carry the Story Forward

The ICECO × Jeep® APL35 Limited Edition honors Jeep® heritage with the rugged cooling performance ICECO is known for, built for modern explorers who appreciate where the legend began and where it can take them next.

Every trip has a story. Here's to the next one.