ICECO Turns 7: Celebrate with Big Savings

March 26, 2026

Seven years on the road and we’re making it count.

From March 25 to 27, we’re celebrating with some of our biggest deals of the year. Here’s everything you don’t want to miss.

Anniversary Perks

20% OFF all fridges & combos (Select models excluded)
Spend $600+, get a 7th Anniversary Gift Box——Includes a car decal, magnetic koozie, packable tote bag, coffee press, zipper bags, and a sticker pack. Built for the road, ready to go.
Limited Edition Upgrades——APL35, APL55, and VL75Pro anniversary models now come with a FREE Ice Tray for perfectly chilled drinks all season long.

Social Exclusive Deals

Buy 1 Fridge, Get 1 FREE Item (Limited availability)

Add a fridge & a Bora Beach Chair to your cart, use code ICECO7 at checkout to get the chair for free.
Add APL20 or APL35 to your cart, use code ANNIV7 to get a free foam insert. The foam insert is not available for sale. Hurry up and be one of the first batch of trial users.

Daily Flash Deals

Every day, a selection of popular fridges drops at reduced prices——extra savings up to $259.8 OFF.

Limited quantity. New deals daily. Check back often and lock in the best price before it’s gone.

7-Minute Flash Event

Every night at 8 PM, a limited drop goes live for just 7 minutes.

Buy a fridge during the event and get bonus outdoor gear like a magnetic battery, insulated cover, or sleeping bag.

Find the “7”

Placed an order? You’re in.

Find the hidden “7” and send us your order number to redeem ICECO merch or outdoor gear. A little extra surprise after checkout.

Anniversary Giveaway

We’ve teamed up with @thegrayl, @tackform.systems, @taruca_usa to bring you a giveaway. Don’t miss your chance to win thousands of dollars’ worth of outdoor gear!