#1 The insulated cover is light in color, which prevents the accumulation of heat on a dark surface, since my APL35 is the black variety.
#2 Adds insulation which increases efficiency and extends battery life.
#3 Three multi use pockets, two on one side and one large one on the opposite side that accommodates the ICECO accessory 250w battery power bank. The other pockets will house chords and the AC power adapter.
And bonus: The cover helps to protect the exterior of the fridge/cooler.